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"Investment Advice Is Like Dining Out"
Jan. 20, 2009

It is a special occasion and you and your spouse want to celebrate. You have reservations for Friday night at a new, popular restaurant. You have not eaten at this restaurant before, but have heard good things about it and are looking forward to an enjoyable dining experience.

There are four possible outcomes:

- Pleasant dining experience…good food and attentive service…at an expensive price

- Pleasant dining experience at an economical price

- Unpleasant dining experience at an expensive price

- Unpleasant dining experience at an economical price.

We hope for the second outcome…excellent dining at an economical price. But we all know it does not always work out that way.

Investment advice is a lot like dining out.

When you try a new restaurant, you never know if it’s any good until AFTER you have eaten. Similarly, you never know if investment advice is any good until after you have either made or lost money.

So, double the odds by eliminating the expensive price. If you only pay an economical price for investment advice, you increase your chances of a desired outcome by 100%.

Don’t pay me or anyone else very much for financial advice. It simply is not necessary.

Jack Bogle, the founder and owner of Vanguard Group, built his entire business on this single principal. He offered people, like you and me, low cost investment options.

You will know soon enough if Panhandle Portfolios is worth what you pay. And I have reduced the risk further by charging monthly. You can subscribe or cancel anytime and you only pay for what you get.

Live long and prosper,

Mike Williams, CFA

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